https://felipepavani.com Felipe Pavani • Creative Director Fri, 08 Nov 2024 00:56:04 +0000 https://felipepavani.com en https://felipepavani.com/Front-page Wed, 14 Sep 2022 19:22:30 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Front-page Hi, I’m Felipe Pavani — a New York-based award-winning Group Creative Director currently at BBH USA. Before joining BBH, I helped lead creative for PepsiCo brands at VaynerMedia, following four&nbsp; years at VMLY&amp;R New York. Before that, I spent several years at Y&amp;R São Paulo, where I played a key role in helping the agency earn the #3 spot in the Cannes Lions Regional Agency of the Decade ranking. Over the years, I’ve had the chance to create work for some of the world’s most iconic brands — including PepsiCo, Frito-Lay, Samsung, Goodyear, MasterCard, LG, Honda, Mercedes-Benz, Vivo (Telefónica), Peugeot, Dell, BIC, Santander, Altice, Penguin Books, LATAM Airlines, ANA Airlines, Dannon, Texaco, and Colgate. My work has been recognized at many of the industry’s top festivals, with 19 Cannes Lions and awards from The One Show, Art Directors Club, The Clios, Effies, New York Festivals, D&amp;AD, The Andys, and El Ojo de Iberoamérica.← Work ©2026 Felipe F. Pavani&nbsp; Accolades&nbsp;<img width="886" height="90" width_o="886" height_o="90" data-src="https://freight.cargo.site/t/original/i/68d2d18f731aeff2be2d4e1cc7c5f56a2f49a615bc2bda9c8d0b9ff6e7fb7815/logos_awards.png" data-mid="162281513" border="0" data-scale="26" src="https://freight.cargo.site/w/886/i/68d2d18f731aeff2be2d4e1cc7c5f56a2f49a615bc2bda9c8d0b9ff6e7fb7815/logos_awards.png" /> Cannes Lions Gold // OutdoorCannes Lions Gold // OutdoorCannes Lions Gold // RadioCannes Lions Gold // PrintCannes Lions Silver // MobileCannes Lions Silver // OutdoorCannes Lions Silver // OutdoorCannes Lions Silver // OutdoorCannes Lions Silver // PrintCannes Lions Bronze // FilmCannes Lions Bronze // Media&nbsp; Cannes Lions Bronze // OutdoorCannes Lions Bronze // OutdoorCannes Lions Bronze // PrintCannes Lions Bronze // PrintCannes Lions Bronze // Outdoor Cannes Lions Bronze // Print Cannes Lions Bronze // PrintCannes Lions Bronze // PrintADC Art Directors Club NY Silver Cube - OOH The One Show Merit (Design for Good) The One Show Merit (Mobile)The One Show Merit (Radio)The One Show Merit (Print)The One Show Merit (Print)Effie Awards Bronze D&amp;AD Direct Integrated CampaignsD&amp;AD Direct Response/Ambient Clio Awards Bronze // &nbsp;Film Craft Andy Awards&nbsp; Gold // Idea Andy Awards&nbsp; Gold // ResetAndy Awards&nbsp; Top #4 2019 New York Festivals OutdoorShots Awards Silver Eurobest GoldCommunication Arts Award of Excellence 2019 WPPed Cream&nbsp; WinnerWPPed Cream&nbsp; Winner WPPed Cream Highly Commended WPPed Cream Highly Commended El Ojo de Iberoamerica Print (Silver)El Ojo de Iberoamerica Film Art Direction (Bronze)El Ojo de Iberoamerica Film Production (Silver)El Ojo de Iberoamerica Print / Postales (Bronze)El Ojo de Iberoamerica Print / Postales (Bronze)El Ojo de Iberoamerica Mobile (Bronze)El Ojo de Iberoamerica Interactive (Bronze) Wave Festival - Film Art Direction - BronzeClube de Criação (Brazilian Creative Annual) // Silver - Mobile Clube de Criação (Brazilian Creative Annual) // Silver - Film Craft Clube de Criação (Brazilian Creative Annual) // Silver - Direct Clube de Criação&nbsp;(Brazilian Creative Annual) // Direct Clube de Criação (Brazilian Creative Annual) // Film Craft Clube de Criação (Brazilian Creative Annual) // Commercials for Other Medias Clube de Criação (Brazilian Creative Annual) // in book Clube de Criação (Brazilian Creative Annual) // in book Clube de Criação (Brazilian Creative Annual) // in book Clube de Criação (Brazilian Creative Annual) // in book Clube de Criação (Brazilian Creative Annual) // in book Clube de Criação (Brazilian Creative Annual) // in bookProfissionais do Ano 2014 TV Globo Trofeu Imprensa Commercial Of the Year Top 10 TV Commercials SBT 2014Top 10 TV Commercials SBT 2015Top 20 TV Commercials SBT 2016 FIAP&nbsp; Bronze // Film Lusos Gold // Print Lusos Gold // GoldLusos Bronze // Outdoor Lisbon Awards&nbsp; Bronze // FilmLisbon Awards&nbsp; Film Craft&nbsp; Colunistas - Film Grand Prix + 12 Awards John Caples Awards Gold John Caples Awards Gold John Caples Awards Gold John Caples Awards Silver John Caples Awards Silver John Caples Awards Bronze John Caples Awards Bronze Echo Awards Silver Echo Awards BronzeYoung Lions Brazil 2011 Young Lions Academy Speaker 2022 Rankings Cannes Lions // Top 3 Regional Agencies of the decade // Y&amp;R São Paulo Lürzer’s Archive Top 10 Creative Directors Worldwide 2018Lürzer’s Archive #1 Creative Director USA 2018 Big Won Report 2008 - Top Ten DM Art Directors #1 on 2016 "Best Ads on TV" Creative Ranking Press ShotsCreativityRolling Stone Magazine Good Morning AmericaPeople MagazineBillboardAdAgeAdWeek Variety CNN E!&nbsp;The DrumContagiousCommunication Arts The Tonight Show msn.comAccess Hollywood NBC Uproxx Yahoo! News NY Post The independent USA Today Daily MailEntertainment WeeklyLürzer's ArchiveLürzer’s Archive 200 Best Digital ArtistsBest Ads on TV Poster House Museum NYC https://felipepavani.com/Pepsi-Super-Bowl-LVII Wed, 14 Sep 2022 19:22:31 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Pepsi-Super-Bowl-LVII Press: Campaign US Best Super Bowl Spots 2023 •&nbsp;AdAge 4.5/5 Stars •&nbsp;CNN Best SB LVII Commercials • Hypebeast Top 10 List • Rolling Stone Magazine “Best of SB LVII” • Billboard Magazine Top 10 Super Bowl Ads •&nbsp;FOX Top 20 • Entertaiment Weekly Top 10 Commercials • The Athletic Top 3 Super Bowl Ads • ABC News “Can’t Miss” SB Ads” • Twitter&nbsp; “Top Spots” • Yahoo Top 5 Super Bowl Commercials • YouTube Top 10 Most Watched Super Bowl Commercials https://felipepavani.com/Pepsi-X-Chloe-Footloose Wed, 14 Sep 2022 19:22:31 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Pepsi-X-Chloe-Footloose <img width="1014" height="672" width_o="1014" height_o="672" data-src="https://freight.cargo.site/t/original/i/f2948fd57d22e13181fad15641b0fcdaf3f7509ddcacad00cec7c8a10f48e435/chloe-pepsi-photo-3.jpg" data-mid="166672243" border="0" src="https://freight.cargo.site/w/1000/i/f2948fd57d22e13181fad15641b0fcdaf3f7509ddcacad00cec7c8a10f48e435/chloe-pepsi-photo-3.jpg" /> From Billboard.com: “Chlöe Bailey Delivers a Fresh Take on ‘Footloose’ for Pepsi.” Chlöe's reimagined cover of "Footloose" is in celebration of Pepsi's new Zero Sugar Cream Soda Cola flavor. Chlöe Bailey kicked off her Sunday shoes with Pepsi for the company’s newest commercial celebrating the limited edition return of Pepsi-Cola Soda Shop with a modern twist. In the Hannah Lux Davis-directed, Sean Bankhead-choreographed advertisement, the 24-year-old superstar turns up the party in a stuffy, retro-style diner — hopping up on the counter to perform a R&amp;B-tinged rendition of “Footloose” from the beloved 1984 film. When the diner owner cuts the cord on the performance, Chlöe doesn’t let that stop her and ends up throwing a Footloose-style barn party.“It’s a milestone in someone’s career,” Chlöe tells Billboard of working with Pepsi on the new ad. “All of the greats have done it, and I was so excited that I got to have my own moment doing it as well. It was such a dream come true.”<img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/dc074f6f79baa28bb8a117383d52cb39fbf175e2d2cd70680208a1eff1f31641/chloe1.png" data-mid="161389623" border="0" src="https://freight.cargo.site/w/1000/i/dc074f6f79baa28bb8a117383d52cb39fbf175e2d2cd70680208a1eff1f31641/chloe1.png" /> <img width="1920" height="108" width_o="1920" height_o="108" data-src="https://freight.cargo.site/t/original/i/9c5d1418aeb530297cfd404001b3f8f62d390911551c1a6a4bbf7482a89482e4/logos.png" data-mid="162700578" border="0" src="https://freight.cargo.site/w/1000/i/9c5d1418aeb530297cfd404001b3f8f62d390911551c1a6a4bbf7482a89482e4/logos.png" /> https://felipepavani.com/Special-Olympics-Images-For-Inclusion Wed, 14 Sep 2022 19:22:32 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Special-Olympics-Images-For-Inclusion “Images For Inclusion” for Special Olympics. Photography by award winning photographer and director Charlotte Rutherford Recognition: Cannes Lions 2018 • Silver Lion Outdoor / ADC Art Directors Club NY&nbsp; • Silver Cube&nbsp; Out of Home + Poster&nbsp; / &nbsp;The One Show&nbsp; Design for Good&nbsp; / The One Show Photography / D&amp;AD Direct Integrated Campaigns <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/3190205c7ba31b87b82e8273d30b5615063ba8568e2b7c869706856e7c56d3b3/PUMA-book.jpeg" data-mid="153044105" border="0" src="https://freight.cargo.site/w/1000/i/3190205c7ba31b87b82e8273d30b5615063ba8568e2b7c869706856e7c56d3b3/PUMA-book.jpeg" /> <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/4e0f5c5581a57c76969f0e6fc4e8f9e256085c6f75007370b4c7bc41ca2d6035/NIKE-book.jpeg" data-mid="153044104" border="0" src="https://freight.cargo.site/w/1000/i/4e0f5c5581a57c76969f0e6fc4e8f9e256085c6f75007370b4c7bc41ca2d6035/NIKE-book.jpeg" /> <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/7e2c9cf09060eb55f3e87e3c72edc6066e3c5661829c82a182e2563787732318/REEBOK-book.jpeg" data-mid="153044107" border="0" src="https://freight.cargo.site/w/1000/i/7e2c9cf09060eb55f3e87e3c72edc6066e3c5661829c82a182e2563787732318/REEBOK-book.jpeg" /> <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/000c5c4ba34eefdab6f2374d0ffd139d51471e295d8d4d04ef0634eb3b177258/ADIDAS-book-II.jpeg" data-mid="153044106" border="0" src="https://freight.cargo.site/w/1000/i/000c5c4ba34eefdab6f2374d0ffd139d51471e295d8d4d04ef0634eb3b177258/ADIDAS-book-II.jpeg" /> Creative Direction + Concept + Art Direction: Felipe Pavani &nbsp;Creative Direction + Concept + Copy: &nbsp;Kate Lummus • ECD: João Coutinho • CCO: Leslie Sims <img width="4800" height="3403" width_o="4800" height_o="3403" data-src="https://freight.cargo.site/t/original/i/d0554a12edc810a7507b517f31a7ee34efd6ae2b7dfd0471e6e91ac1c22dfbaa/special-olympics.jpeg" data-mid="176463564" border="0" src="https://freight.cargo.site/w/1000/i/d0554a12edc810a7507b517f31a7ee34efd6ae2b7dfd0471e6e91ac1c22dfbaa/special-olympics.jpeg" /> https://felipepavani.com/Penguin-Books-Stars Wed, 14 Sep 2022 19:22:33 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Penguin-Books-Stars The book is always better than the movie. Recognition: &nbsp;Cannes Lions&nbsp; • Gold Lion&nbsp; Print &amp; Publishing&nbsp; / &nbsp;Cannes Lions&nbsp; • Bronze Lion Outdoor&nbsp; / &nbsp;WPPed Cream&nbsp; • Winner&nbsp; /&nbsp; Eurobest • Gold / El Ojo de Iberoamerica • Silver <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/9a51bc98a25b7c7bfa2763439e1b7f3388ba72f47c9704ecccd949f31c7a3d63/penguin1-b.jpg" data-mid="153046348" border="0" src="https://freight.cargo.site/w/1000/i/9a51bc98a25b7c7bfa2763439e1b7f3388ba72f47c9704ecccd949f31c7a3d63/penguin1-b.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/649c26fe66d0699b9f8463fb6f24918f72603ca50c418f92515650182a343159/penguin3-b.jpg" data-mid="153046345" border="0" src="https://freight.cargo.site/w/1000/i/649c26fe66d0699b9f8463fb6f24918f72603ca50c418f92515650182a343159/penguin3-b.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/8701e9daaf3320adb7ae16deb1c0b646110a36e83a3abb1cc6fe13cf154b424f/penguin2-b.jpg" data-mid="153046347" border="0" src="https://freight.cargo.site/w/1000/i/8701e9daaf3320adb7ae16deb1c0b646110a36e83a3abb1cc6fe13cf154b424f/penguin2-b.jpg" /> Felipe Pavani:&nbsp;Concept + Art Direction + Head of Art&nbsp;•&nbsp;Julio D’Alfonso: Concept + Copywriting • Rui Branquinho: CCO&nbsp; https://felipepavani.com/Lebron-James-LifeWTR Wed, 14 Sep 2022 19:22:32 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Lebron-James-LifeWTR Lebron James + LIFEWTR “More to Life” •&nbsp;Directed by Joshua Kissi <img width="1080" height="609" width_o="1080" height_o="609" data-src="https://freight.cargo.site/t/original/i/20b34be6f6ac02bf077d28fdb913155e0885834f5d397b7ee24a35ea7eaec247/334036599_1071334373822349_7514595149732934240_n.jpg" data-mid="170350515" border="0" src="https://freight.cargo.site/w/1000/i/20b34be6f6ac02bf077d28fdb913155e0885834f5d397b7ee24a35ea7eaec247/334036599_1071334373822349_7514595149732934240_n.jpg" /> <img width="1080" height="609" width_o="1080" height_o="609" data-src="https://freight.cargo.site/t/original/i/376e45f32f0634e407aae9510236e2955f1fecfdb157afc26023b62cf74ba0f9/333839604_866491311125581_8633751037676464700_n.jpg" data-mid="170350514" border="0" src="https://freight.cargo.site/w/1000/i/376e45f32f0634e407aae9510236e2955f1fecfdb157afc26023b62cf74ba0f9/333839604_866491311125581_8633751037676464700_n.jpg" /> Role: Creative Director https://felipepavani.com/The-Emergency-Route Wed, 14 Sep 2022 19:22:34 +0000 Felipe Pavani • Creative Director https://felipepavani.com/The-Emergency-Route “Emergency Route” for JCDecaux. Recognition: Cannes Lions Gold Outdoor / Cannes Lions Bronze Outoor / Cannes Lions Bronze Media // Andy Awards Idea //&nbsp; Andy Awards Reset // Andy Awards Top #4 2019 &nbsp;D&amp;AD Direct / Direct Response/Ambient <img width="980" height="1340" width_o="980" height_o="1340" data-src="https://freight.cargo.site/t/original/i/2addf4aa805f603a4845157b11675ba6556fbb66b76557e9e72c06ec19ad0f16/ooh-route.jpg" data-mid="153086564" border="0" src="https://freight.cargo.site/w/980/i/2addf4aa805f603a4845157b11675ba6556fbb66b76557e9e72c06ec19ad0f16/ooh-route.jpg" /> <img width="980" height="1340" width_o="980" height_o="1340" data-src="https://freight.cargo.site/t/original/i/4b111621a1087f7091e318b148e7ca43e531391033bcbaf9d28aeee62c709fbc/ambulance.gif" data-mid="153086931" border="0" src="https://freight.cargo.site/w/980/i/4b111621a1087f7091e318b148e7ca43e531391033bcbaf9d28aeee62c709fbc/ambulance.gif" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/8cf52074ffb18e36839a872829a6059a2ab433fc6998c849215f29d815d4f6bb/route.jpeg" data-mid="153047666" border="0" src="https://freight.cargo.site/w/1000/i/8cf52074ffb18e36839a872829a6059a2ab433fc6998c849215f29d815d4f6bb/route.jpeg" /> Role: Creative Director / Head Of Art https://felipepavani.com/Unlock-Lessons Wed, 14 Sep 2022 19:22:34 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Unlock-Lessons With kids developing a growing infatuation for their parents’ smartphones and tablets, Telefônica-owned telco Vivo wanted to help Brazilian families turn this mobile habit into a productive and educational one. So we created an app, Vivo Unlock Lessons, that requires kids to answer educational questions before they can unlock their parents' smartphones. // Recognition: Cannes Lions • Silver Lion - Mobile // One Show • Merit - Mobile // Contagious Magazine (Featured) //&nbsp; El Ojo de Iberoamerica • Bronze - Mobile //&nbsp; El Ojo de Iberoamerica • Bronze -Interactive // CCSP • Silver - Mobile // WPPed Cream • Highly Commended <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/29f9d71d786ca9d08ab72e544fdfc9fc94da8d63eda77cb51b4707d86b30f2c6/gif_1.gif" data-mid="167216447" border="0" src="https://freight.cargo.site/w/1000/i/29f9d71d786ca9d08ab72e544fdfc9fc94da8d63eda77cb51b4707d86b30f2c6/gif_1.gif" /> <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/3676a5d6b88fc452851440b448bf3c381d6d39d81b44290a781fd448a5af1324/gif_2.gif" data-mid="167216448" border="0" src="https://freight.cargo.site/w/1000/i/3676a5d6b88fc452851440b448bf3c381d6d39d81b44290a781fd448a5af1324/gif_2.gif" /> Concept + Creative: Felipe Pavani, Julio D’Alfonso • Creative Director: Cristian Mazzeo • CCO: Rui Branquinho https://felipepavani.com/Japan-Elevated Wed, 14 Sep 2022 19:22:33 +0000 Felipe Pavani • Creative Director https://felipepavani.com/Japan-Elevated Role: Creative Director&nbsp;Directed by Philippa Price // Press: AdAge Editor's Pick / Agency Spy / Hypebae / Little Black Book / Shots / Best Ads on TVCredits: ACD: Ana Magalhães, Bruce Jacobson, Alan Vladusic / Creatives: Caitlin Hickey, Lindsay Dyer / Creative Directors: Pieter Melief, Felipe Pavani / ECD: Joao Coutinho / CCO: Jason Xenopoulos, Leslie Sims https://felipepavani.com/My-Car-Wears-Coopers Fri, 08 Nov 2024 00:56:04 +0000 Felipe Pavani • Creative Director https://felipepavani.com/My-Car-Wears-Coopers Goodyear/Cooper Tires: My Car Wears Coopers&nbsp;