Hi,
My name’s Felipe Pavani and I’m a New York City based award-winning Creative Director currently at BBH USA. Prior to that, I was one of the the creative leads on Pepsico brands at VaynerMedia after having spent 4 years at VMLY&R New York, having joined after a long and successful period at Y&R São Paulo, where I had a key role in helping the agency achieve the #3 place in the Cannes Lions’ Regional Agency of the Decade ranking.
Over the course of my career, I’ve worked on global and local brands such as Pepsi, Fritlo-Lay, MasterCard, LG Electronics, Honda, Mercedes-Benz, Vivo (Telefonica), Peugeot, Dell Computers, BIC, Santander, Altice, Penguin Books, LATAM Airlines, All Nippon Airways, Dannon, Texaco and Colgate as well as a number of Non-Profit organizations such as Unicef and Special Olympics.
My work has been recognized by the most prestigious festivals, having won an expressive number of 19 Cannes Lions, as well as awards at The One Show, Art Directors' Club, NY Festivals, D&AD, Andy’s, and El Ojo de Iberoamerica.
← Work
©2023
Accolades ![]()
Cannes Lions Gold // Outdoor
Cannes Lions Gold // Outdoor
Cannes Lions Gold // Radio
Cannes Lions Gold // Print
Cannes Lions Silver // Mobile
Cannes Lions Silver // Outdoor
Cannes Lions Silver // Outdoor
Cannes Lions Silver // Outdoor
Cannes Lions Silver // Print
Cannes Lions Bronze // Film
Cannes Lions Bronze // Media
Cannes Lions Bronze // Outdoor
Cannes Lions Bronze // Outdoor
Cannes Lions Bronze // Print
Cannes Lions Bronze // Print
Cannes Lions Bronze // Outdoor
Cannes Lions Bronze // Print
Cannes Lions Bronze // Print
Cannes Lions Bronze // Print
ADC Art Directors Club NY Silver Cube - OOH
The One Show Merit (Design for Good)
The One Show Merit (Mobile)
The One Show Merit (Radio)
The One Show Merit (Print)
The One Show Merit (Print)
Effie Awards Bronze
D&AD Direct Integrated Campaigns
D&AD Direct Response/Ambient
Andy Awards Gold // Idea
Andy Awards Gold // Reset
Andy Awards Top #4 2019
New York Festivals Outdoor
Eurobest Gold
Communication Arts Award of Excellence 2019
WPPed Cream Winner
WPPed Cream Winner
WPPed Cream Highly Commended
WPPed Cream Highly Commended
El Ojo de Iberoamerica Print (Silver)
El Ojo de Iberoamerica Film Art Direction (Bronze)
El Ojo de Iberoamerica Film Production (Silver)
El Ojo de Iberoamerica Print / Postales (Bronze)
El Ojo de Iberoamerica Print / Postales (Bronze)
El Ojo de Iberoamerica Mobile (Bronze)
El Ojo de Iberoamerica Interactive (Bronze)
Wave Festival - Film Art Direction - Bronze
Clube de Criação (Brazilian Creative Annual) // Silver - Mobile
Clube de Criação (Brazilian Creative Annual) // Silver - Film Craft
Clube de Criação (Brazilian Creative Annual) // Silver - Direct
Clube de Criação (Brazilian Creative Annual) // Direct
Clube de Criação (Brazilian Creative Annual) // Film Craft
Clube de Criação (Brazilian Creative Annual) // Commercials for Other Medias
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Profissionais do Ano 2014 TV Globo
Trofeu Imprensa Commercial Of the Year
Top 10 TV Commercials SBT 2014
Top 10 TV Commercials SBT 2015
Top 20 TV Commercials SBT 2016
FIAP Bronze // Film
Lusos Gold // Print
Lusos Gold // Gold
Lusos Bronze // Outdoor
Lisbon Awards Bronze // Film
Lisbon Awards Film Craft
Colunistas - Film Grand Prix + 12 Awards
John Caples Awards Gold
John Caples Awards Gold
John Caples Awards Gold
John Caples Awards Silver
John Caples Awards Silver
John Caples Awards Bronze
John Caples Awards Bronze
Echo Awards Silver
Echo Awards Bronze
Young Lions Brazil 2011
Young Lions Academy Speaker 2022
Rankings
Cannes Lions // Top 3 Regional Agencies of the decade // Y&R São Paulo
Lürzer’s Archive Top 10 Creative Directors Worldwide 2018
Lürzer’s Archive #1 Creative Director USA 2018
Big Won Report 2008 - Top Ten DM Art Directors
#1 on 2016 "Best Ads on TV" Creative Ranking
Press
Shots
Creativity
Rolling Stone Magazine
Good Morning America
People Magazine
Billboard
AdAge
AdWeek
Variety
CNN
E!
The Drum
Contagious
Communication Arts
The Tonight Show
msn.com
Access Hollywood
NBC
Uproxx
Yahoo! News
NY Post
The independent
USA Today
Daily Mail
Entertainment Weekly
Lürzer's Archive
Lürzer’s Archive 200 Best Digital Artists
Best Ads on TV
Poster House Museum NYC