With kids developing a growing infatuation for their parents’ smartphones and tablets, Telefônica-owned telco Vivo wanted to help Brazilian families turn this mobile habit into a productive and educational one. So we created an app, Vivo Unlock Lessons, that requires kids to answer educational questions before they can unlock their parents' smartphones. // Recognition: Cannes Lions • Silver Lion - Mobile // One Show • Merit - Mobile // Contagious Magazine (Featured) // El Ojo de Iberoamerica • Bronze - Mobile // El Ojo de Iberoamerica • Bronze -Interactive // CCSP • Silver - Mobile // WPPed Cream • Highly Commended
Concept + Creative: Felipe Pavani, Julio D’Alfonso • Creative Director: Cristian Mazzeo • CCO: Rui Branquinho