Hi,

Hi, I’m Felipe Pavani — a New York-based award-winning Creative Director currently at BBH USA.

Before joining BBH, I helped lead creative for PepsiCo brands at VaynerMedia, following four years at VMLY&R New York. Before that, I spent several years at Y&R São Paulo, where I played a key role in helping the agency earn the #3 spot in the Cannes Lions Regional Agency of the Decade ranking.

Over the years, I’ve had the chance to create work for some of the world’s most iconic brands — including Pepsi, Frito-Lay, Samsung, Goodyear, MasterCard, LG, Honda, Mercedes-Benz, Vivo (Telefónica), Peugeot, Dell, BIC, Santander, Altice, Penguin Books, LATAM Airlines, ANA Airlines, Dannon, Texaco, and Colgate.

My work has been recognized at many of the industry’s top festivals, with 19 Cannes Lions and awards from The One Show, Art Directors Club, New York Festivals, D&AD, The Andys, and El Ojo de Iberoamérica.

← Work

^{©2025 Felipe F. Pavani}

Accolades

Cannes Lions Gold // Outdoor
Cannes Lions Gold // Outdoor
Cannes Lions Gold // Radio
Cannes Lions Gold // Print
Cannes Lions Silver // Mobile
Cannes Lions Silver // Outdoor
Cannes Lions Silver // Outdoor
Cannes Lions Silver // Outdoor
Cannes Lions Silver // Print
Cannes Lions Bronze // Film
Cannes Lions Bronze // Media
Cannes Lions Bronze // Outdoor
Cannes Lions Bronze // Outdoor
Cannes Lions Bronze // Print
Cannes Lions Bronze // Print
Cannes Lions Bronze // Outdoor
Cannes Lions Bronze // Print
Cannes Lions Bronze // Print
Cannes Lions Bronze // Print

ADC Art Directors Club NY Silver Cube - OOH

The One Show Merit (Design for Good)
The One Show Merit (Mobile)
The One Show Merit (Radio)
The One Show Merit (Print)
The One Show Merit (Print)

Effie Awards Bronze

D&AD Direct Integrated Campaigns
D&AD Direct Response/Ambient

Andy Awards Gold // Idea
Andy Awards Gold // Reset
Andy Awards Top #4 2019

New York Festivals Outdoor

Eurobest Gold

Communication Arts Award of Excellence 2019

WPPed Cream Winner
WPPed Cream Winner
WPPed Cream Highly Commended
WPPed Cream Highly Commended

El Ojo de Iberoamerica Print (Silver)
El Ojo de Iberoamerica Film Art Direction (Bronze)
El Ojo de Iberoamerica Film Production (Silver)
El Ojo de Iberoamerica Print / Postales (Bronze)
El Ojo de Iberoamerica Print / Postales (Bronze)
El Ojo de Iberoamerica Mobile (Bronze)
El Ojo de Iberoamerica Interactive (Bronze)

Wave Festival - Film Art Direction - Bronze

Clube de Criação (Brazilian Creative Annual) // Silver - Mobile
Clube de Criação (Brazilian Creative Annual) // Silver - Film Craft
Clube de Criação (Brazilian Creative Annual) // Silver - Direct
Clube de Criação (Brazilian Creative Annual) // Direct
Clube de Criação (Brazilian Creative Annual) // Film Craft
Clube de Criação (Brazilian Creative Annual) // Commercials for Other Medias
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book
Clube de Criação (Brazilian Creative Annual) // in book

Profissionais do Ano 2014 TV Globo

Trofeu Imprensa Commercial Of the Year

Top 10 TV Commercials SBT 2014
Top 10 TV Commercials SBT 2015
Top 20 TV Commercials SBT 2016

FIAP Bronze // Film

Lusos Gold // Print
Lusos Gold // Gold
Lusos Bronze // Outdoor

Lisbon Awards Bronze // Film
Lisbon Awards Film Craft

Colunistas - Film Grand Prix + 12 Awards

John Caples Awards Gold
John Caples Awards Gold
John Caples Awards Gold
John Caples Awards Silver
John Caples Awards Silver
John Caples Awards Bronze
John Caples Awards Bronze

Echo Awards Silver
Echo Awards Bronze

Young Lions Brazil 2011

Young Lions Academy Speaker 2022

Rankings

Cannes Lions // Top 3 Regional Agencies of the decade // Y&R São Paulo
Lürzer’s Archive Top 10 Creative Directors Worldwide 2018
Lürzer’s Archive #1 Creative Director USA 2018
Big Won Report 2008 - Top Ten DM Art Directors
#1 on 2016 "Best Ads on TV" Creative Ranking

Press

Shots
Creativity
Rolling Stone Magazine
Good Morning America
People Magazine
Billboard
AdAge
AdWeek
Variety
CNN
E!
The Drum
Contagious
Communication Arts
The Tonight Show
msn.com
Access Hollywood
NBC
Uproxx
Yahoo! News
NY Post
The independent
USA Today
Daily Mail
Entertainment Weekly
Lürzer's Archive
Lürzer’s Archive 200 Best Digital Artists
Best Ads on TV
Poster House Museum NYC

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